Integrated marketing and Communications Plan

The Bra Lab is a rapidly growing direct to consumer bra company with a three-piece patented design. The design, featuring detachable cups with side clasps and stylish back and shoulder straps, allows customers to construct bras that fit their personal needs. Solving for many issues, the product needed to find its special place in the hearts of consumers. For my final project at Georgetown, I worked with the company’s founders to build a marketing strategy that defined its place in the market and complimented the company’s growth.