she WORKS.
10 YEARS OF STORYTELLING ACROSS INDUSTRIES
This new age of marketing insists that cross-collaboration is the key to long term success. I get that. My exposure to different industries and roles allows me to see through this collaborative lens to connect the dots and achieve meaningful results. The experience I have in politics, communications, public relations and events has allowed me to develop powerful integrated marketing campaigns around corporate social responsibility, consumer branding and products, retail and non-profits.
"Lauren performed an integral role in the day to day operations of my U.S. Senate office where she meticulously and skillfully executed an array of key responsibilities in a fast paced environment. Highly professional, intuitive and creative, she consistently went above and beyond by any measurement in assisting me to respond to numerous requests on a daily basis and engaging with my constituents and my colleagues in the most responsive and effective manner. Lauren was always thinking ahead, proactive in rendering solutions, and excelled in every capacity critical to a well functioning office. Given her important position and her many attributes, I relied on Lauren extensively."
— Former U.S. Senator Olympia J. Snowe
MPS Georgetown University
Integrated Marketing Communications
Businesses doing good.
I’ve crafted a message.
Companies have changed the way they do business. Social responsibility isn’t just a plus, it’s a must. I have managed the strategy and development of meaningful integrated campaigns that link a company’s core business and its impact on society.
Politics.
I’ve engaged an audience.
Working on Capitol Hill is fierce, demanding, and often times thankless. It also taught me business acumen and strategic decision making in a way that is incomparable to other careers. In a less glamorous version of the Devil Wears Prada, I worked my way up from junior level staff to a senior team member and a trusted advisor to the most active members in the U.S. Senate. Under constantly changing priorities, I built strategic plans that ensured the Senator and our office engaged with all stakeholders in the most effective and authentic ways possible. Essentially, Capitol Hill’s version of an integrated marketing strategy.
Running for President.
I’ve empowered a brand.
Recognized as a key hire and senior leader, I informed the overall influencer strategy for a 2016 Presidential campaign. I managed over 100 key relationships for the presidential candidate and identified key target collaborations and opportunities in order to generate awareness across all channels.
Financial Services.
I’ve shown results.
Measuring ROI of marketing investment is challenging, especially for banks. At J.P. Morgan, I developed event strategies, designed exclusive client opportunities and managed content that has driven business. I was part of a team that developed new ways to measure the ROI of these efforts on business results by creating a data model that supported regional growth.
“As someone who has explored different industries, I know what it takes to persevere and persist in the face of challenges. Not only do I have unrivaled experience, but I have a hunger for success and a passion for creating something meaningful. I care about every detail and will continuously go ABOVE and BEYOND for you.”